The analytics dashboard for each page shows visitor behavior, conversion rates, and attribution data.
| Metric | Definition | Healthy benchmark |
|---|---|---|
| Unique visitors | Distinct visitor sessions | Depends on traffic source |
| Bounce rate | % who leave without scrolling or clicking | <60% |
| Scroll depth | Avg % of page scrolled | >50% |
| Time on page | Average session duration | >90 seconds |
| Form start rate | % of visitors who click into the form | >20% |
| Form completion rate | % of form starters who submit | >60% |
| Conversion rate | % of all visitors who submit the form | 3–12% for cold traffic |
View which traffic sources drive the highest conversion rates under Analytics → Traffic Sources. This tells you where to invest more ad spend and which outbound campaigns are driving site traffic effectively.
When an A/B test is running, the analytics view splits into two columns — Control vs. Variant. Each metric is shown for both versions with a percentage difference and statistical significance indicator.